Tianjin Robotics Enterprise Overseas Expansion Strategy Activity

On July 17, 2024, the "Tianjin Robotics Enterprise Overseas Expansion Strategy Activity and the Launch Ceremony of the Tianjin Pavilion for Hannover Messe 2025" was held at Yonyou Tianjin Company. 

The robotics industry in Tianjin has a strong development momentum and has constructed a relatively complete industrial chain, with many outstanding enterprises emerging. Since 2022, enterprises within the association have actively explored overseas markets and achieved remarkable results in exhibitions. In order to further promote the internationalization process of the robotics industry in Tianjin, assist enterprises in expanding their overseas business and enhance their overseas expansion capabilities, this overseas expansion activity was specially held. This activity was hosted by the Tianjin Robotics Industry Association (TJRIA), and received strong support from units such as the Tianjin Council for the Promotion of International Trade/Tianjin International Chamber of Commerce, BeJaguar Overseas Marketing Consulting Co., Ltd., Tianjin Lonyu Robotics Co., Ltd., Tianjin Yonyou Software Technology Co., Ltd., Google China, and LinkedIn China. 

At the beginning of the activity, Lv Jing, the marketing director of BeJaguar Consulting, delivered a keynote speech on "How to Layout Online and Offline Marketing for the Chinese Robotics Industry's Overseas Expansion"; then, Shang Feifei, the section chief of the Legal Service Center of the Tianjin Council for the Promotion of International Trade/Tianjin International Chamber of Commerce, shared "Legal Risk Prevention for Enterprises' Overseas Expansion". After that, Ding Jie, the business manager of the New Client Business Department of Google Greater China, gave a keynote speech on "Google Ads Empowering Solutions for Robotics Enterprises' Overseas Expansion", and Hu Peiyu, the senior client director of LinkedIn Marketing Solutions, told about "From Brand to Customer Acquisition, LinkedIn Assisting the Robotics Industry to Succeed in Overseas Markets". As a representative enterprise of Tianjin robotics in expanding overseas markets, Shan Chenxi, the overseas business director of Lonyu Robotics, shared "Cases of Tianjin Robotics Enterprises' Overseas Expansion", and Cheng Xu, a consulting expert from Yonyou Tianjin, introduced "Globalized Operations - Yonyou Assisting Chinese Enterprises to Go Abroad". 

At the end of the activity, an interactive communication session was also carried out, and the atmosphere on the spot was enthusiastic. This activity aims to improve the understanding of the international market by robotics enterprises in Tianjin, assist enterprises in familiarizing themselves with the access rules and standards of overseas markets, provide them with overseas market expansion docking services, and expand the scale of the Tianjin Pavilion for Hannover Messe, enhancing the international influence of the robotics industry in Tianjin. It is believed that with the joint efforts of all parties, the robotics industry in Tianjin will shine brightly in the international market. Recently, the association will start the recruitment for the Tianjin Pavilion of Hannover Messe 2025. Please continuously pay attention to the "Tianjin Robot" official Wechat account.